Product Knowledge: The PACK-IT Way
This is Module 2 of the Retail Academy programme and a follow-up to the product knowledge session you attended. It covers our brand portfolio and the PACK-IT principle: Parts, Armor, Capacity, Kolor and Important Terms.
Each chapter has a short video, revision notes and a quiz. Use it to answer any customer question with confidence and turn every feature into a benefit.
What you will learn
- Describe our brand pillars, product ecosystem and brand portfolio
- Diagnose the customer’s need for luggage, backpacks, handbags and accessories
- Apply the PACK-IT principle before every customer interaction
- Explain luggage parts: trolley, finishes, zippers and Hinomoto wheels
- Compare PP, PC and ABS shells, fabrics, treatments and leather types
- Select the right bag by formality and capacity
- Read colour and design as a customer need
- Explain warranty, repair and care
Who this course is for
Store staff, cashiers and store managers who completed Module 1 (Customer Service Excellence: The GUIDE Way).
Requirements
Completion of Module 1 is recommended.
Course Instructor
Free Access
FREE
Chapter 1: The PACK-IT Brand World
The PACK-IT Brand World
Chapter 1 Quiz
Chapter 2: Diagnosing the Customer’s Need
Diagnosing the Customer’s Need
Chapter 2 Quiz
Chapter 3: Sales Excellence and the PACK-IT Principle
Sales Excellence and the PACK-IT Principle
Chapter 3 Quiz
Chapter 4: P – Parts: Luggage Components
P – Parts: Luggage Components
Chapter 4 Quiz
Chapter 5: P – Parts: Backpacks, Overnighters, Business Cases and Hardware
P – Parts: Backpacks, Overnighters, Business Cases and Hardware
Chapter 5 Quiz
Chapter 6: A – Armor: Hard Shell Materials (PP, PC, ABS)
A – Armor: Hard Shell Materials (PP, PC, ABS)
Chapter 6 Quiz
Chapter 7: A – Armor: Fabrics, Treatments and Leather
A – Armor: Fabrics, Treatments and Leather
Chapter 7 Quiz
Chapter 8: C – Capacity: The Art of Selecting a Bag
C – Capacity: The Art of Selecting a Bag
Chapter 8 Quiz
Chapter 9: K – Kolor and Design
K – Kolor and Design
Chapter 9 Quiz
Chapter 10: IT – Important Terms and the Frontline Checklist
IT – Important Terms and the Frontline Checklist
Chapter 10 Quiz
Course Information
Course Instructor
Free Access
FREE
Chapter 1: The PACK-IT Brand World
The PACK-IT Brand World
Chapter 1 Quiz
Chapter 2: Diagnosing the Customer’s Need
Diagnosing the Customer’s Need
Chapter 2 Quiz
Chapter 3: Sales Excellence and the PACK-IT Principle
Sales Excellence and the PACK-IT Principle
Chapter 3 Quiz
Chapter 4: P – Parts: Luggage Components
P – Parts: Luggage Components
Chapter 4 Quiz
Chapter 5: P – Parts: Backpacks, Overnighters, Business Cases and Hardware
P – Parts: Backpacks, Overnighters, Business Cases and Hardware
Chapter 5 Quiz
Chapter 6: A – Armor: Hard Shell Materials (PP, PC, ABS)
A – Armor: Hard Shell Materials (PP, PC, ABS)
Chapter 6 Quiz
Chapter 7: A – Armor: Fabrics, Treatments and Leather
A – Armor: Fabrics, Treatments and Leather
Chapter 7 Quiz
Chapter 8: C – Capacity: The Art of Selecting a Bag
C – Capacity: The Art of Selecting a Bag
Chapter 8 Quiz
Chapter 9: K – Kolor and Design
K – Kolor and Design
Chapter 9 Quiz
Chapter 10: IT – Important Terms and the Frontline Checklist
IT – Important Terms and the Frontline Checklist
Chapter 10 Quiz