Lesson 8: Hands-On Demos and Visual Storytelling

Back to: Customer Service Excellence: The GUIDE Way

• Module 5
• 10 min read

Let customers experience the product. When they touch, lift and try it, they can picture it in their own life.

Hands-on demos

• Use the store space and demo table properly to present the product.

• Encourage the customer to touch and feel products as much as possible.

• Handle products with care and respect while demonstrating.

Visual storytelling

• Use the store itself as an extra salesperson.

• Keep the display and ambience in line with our premium products.

• Keep the floor clear of packaging material.

• Strictly follow brand VM (visual merchandising) guidelines.

Key takeaway: The way you handle a product shows the customer how much it is worth.